Name in code: Le dd
Logo: a stylised frog by a student at Venice University
Distinctive features: soft, elastic, breathable
Original colour: off-white
Weight: XXX light
Packaging: vacuum-packed
Location of initial product design: Montebelluna (North Italy)
Forthcoming developments: furniture/interior décor, household items, stationery, bags, footwear etc.
Where to find it: concept-design stores, selected fashion stores, stationers’, museum design stores,
design hotels etc.